virtual reality simulations

Is Virtual Reality big business or big fail?

As we have seen such a massive increase in virtual reality technology, it is still yet to be seen the full impact of such an amazing advancement. With monster companies like Facebook, Google, HTC, Samsung, and Microsoft displaying their take on the new concept. Recently Google released their DayDream headset to work with smartphones similar to the Samsung/Oculus co-creation the Gear VR. Cardboard, Daydream is powered by your Android smartphone — but you need a phone classified as “Daydream-ready” to ensure that it all runs smoothly. Right now, the only phone on the market that qualifies is the Google-made Pixel smartphone. Manufacturers are working on more, however, and it will likely come as standard in future premium Android smartphones.

It’s a totally different approach to virtual reality to some of the other major players. Facebook-owned Oculus, Sony, and HTC all sell headsets that retail for hundreds of dollars, and which are reliant high-end computers or gaming consoles to run.

Daydream headsets, in contrast, are basically just a case that you slot your smartphone into and a motion-sensitive remote control.


As you can see Google is trying to hit the bigger consumer market by manufacturing an accessory for your smart phone rather than an attachment for your PC. I think this Google showing their intelligence once again, as this is perfect Christmas product, and it attainable for most middle-class people. This bigger market and ever expanding use of electronic gadgets will likely push them into a steady profit margin.

This of course, does not mean that VR will not take off in the PC markets, even though it is a smaller and more skeptical market, Oculus Rift and HTC Vive have been the center point for many articles and experiments. These 2 headsets get the most attention and offer unique experiences. HTC Vive is more of an augmented reality product with full room and body interaction. Were as the Oculus is a virtual experience that generally does not involve your body as much as your perceptions.

The Eleetus SimultorThe Motion Simulation Company Eleetus has taken a stance that the Oculus Rift is the best headset for racing simulation. The have integrated the headset with their motion simulation platform and created a virtual driving experience that has not been matched. With this, they have bridged the gap between augmented reality and virtual reality. For the first time in history, a racecar driver can actually experience the feel of the track before ever driving on it. With such advancements it is no doubt we are on a path to many great developments and everyone  of them is a business market all their own.

We certainly dont think that VR will chance the face of business the way the PC or smartphone has, however it will have its place in the corporate world as well. Imagine a real-time communication for international business deals in a virtual conference room, or a Doctors being able to perform VR surgery as though they are in the room. there are many aspects yet to be explored, but no doubt there will be a huge influx of businesses developing the next big VR application and creating experiences beyond our current world!

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